Time warner's takeover of IPC

Time Warner takeover of British publisher IPC media had given the N.M.E brand a new lease of life..     discuss...

Yes,Time Warner have given NME a new lease of life as they have bought and taken over IPC, although it has not just been a good thing for IPC, Time Warner and the readers also have advantages from this takeover.  Time Warner are a large, well known brand that have been around for many years, constantly widening their ownership into brands and increasing their ownership on the world of media. Time Warner are also a huge brand in other countries but mainly in America and have been in partnership with other well known brands such as AOL.  Time Warner's take over of IPC is no surprise as they have relevant and valuable synergies. Also it is easier for Time Warner to sell IPC magazines as they are an already established brand, rather than start a new one and be in direct competition with it; creating less choice and therefore a wider readership of IPC magazines. Also this helps them to monopoly the market, as they are the main owners, therefore meaning they can control the pricing and the global market.
Although on the other hand there are advantages for IPC in selling to Timewarner for example, they have financial security by being owned by a well known, experienced company and their status and global success with by boosted by being in conjunction with Time Warner, as it was as NME for example, was introduced in America. NME is just one brand of IPC and since Timewarner have taken over has expanded into America, it created its own app to keep up technological advances, it opened clubs in England and America and also recently NME radio was broad casted, on the Internet where it can be globally accessed. Although this is just one product , showing a massive lease of life for IPC. NME was given a new editor krissi Murison, who introduced American artists, added in other genre's not just rock and gave the magazine a new look, which widened its audience and was aimed at a widen range of musical tastes, once again giving it a new lease of life.  As IPC is now owned by Time Warner, it has given Time Warner a larger annual income resulting them in having more money for research and therefore keeping up with technological advantages and convergence between Time Warner owned brands, for example AOL and the Internet and the Internet being accessible onto phones. Then apps for the phone, which time Warner have made for IPC magazines such as NME.