What kind of media institution might distribute your media product and why?

Definition of media institution: A company / organisation that produces, distributes or  exhibits films.

 There are many institutions whether they are low or high budget. For example the BBC have their own institution called BBC Films arm; Channel4's Film Four also produces films.This is very important as institutions such as Channel 4 and the BBC are able to show their own films  earlier than  films made by other institutions. They can also promote their films easier as they own most of the television that the  public watch daily.

As my film would be a low budget film, it would be backed by an institution such as UK FILM COUNCIL who have produced films such as Kidulthood, Adulthood and St Trinians. This is funded by the national lottery and consists of you pitching your idea to a panel and they then choose the idea they feel will be most successful giving you 15000 pounds, although you have to make the money back once your film is aired.

High end companies known as the 'big five' producing films such as the recent massive hit Avatar and TheHurtlocker would not work for my film. These include well known names such as Warner Bros and Paramount. Although if i was to produce my film i would use Curmudgeon pictures as they have produced similar films that have inspired me such as My sisters Keeper.





There are many ways to advertise, a new upcoming way is through social networking sites such as facebook, my space and twitter. On these pollings and questions arre circulated to gain an ida of how successful the film will be and what type of sudience are showing an interest. This also creates another type of advertising- word of mouth. This is when people talk,discuss or introduce a film to another person and this cycle continues. Other techniques include handouts, billboards,television, magazine appearences. Popular, well known celebrities appearing on different shows to promote a film and posters on buses and taxis.