Why did IPC media have cause to be optimistic about their business prospects in 2006?
IPC media were optimistic about their business prospects in 2006 as they are a big company that have extended their brand into other areas of media,such as television and the web. This therefore makes them more likely to survive, than companies with only one type. Economies tend to invest in bigger companies and help to spread their costs. Also advertisers spend their budgets on bigger companies and more well known.
According to the article THE GUARDIAN (Jan 2009) Why are the major players in the British magazine industry better placed to weather the economic crisis?
They are more likely to survive in this economical climate as they usually have extended their brands into other areas of the media. Also if they are big named brands, advertisers will invest their money into them and this is a major source of income for the magazine's. Also if they are well known and are a big title. also, for example,Big celebrities will want to be or agree to being their magazine; therefore they will sell more magazine's.
Fact file on;
'LOOK' magazine 'Women and Home' magazine
* It costs £1.60 * It costs £3.50
* Subscription available * Subscription available
* weekly based * monthly based
* For young women (18-30) * Women over 35
* Looking at High street fashion * All areas of women's lives
* Readers: 585,000 (jul 09- jun10) *772,000
* Circulation: 313,358 (Jan-Jun10) *369,321
* Page rate: 14,000 * 12,500
* Has it's own website *Has it's own website
* Included's celebrities * wide range of topics
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